iPhone Duo, Apple's first foldable, sells out on launch day: lines from 4:15 a.m. in New York and resales up to $10,000

New York — Apple's first foldable iPhone, the iPhone Duo, went on sale this Friday and sold out within hours, sparking a buying frenzy reminiscent of the brand's legendary launches.

At the flagship store on Fifth Avenue in New York, a "massive" line formed as early as 4:15 a.m., and by 10:00 a.m. no units remained for customers who had not preordered. At the World Trade Center store, employees began serving customers at 6:00 a.m. with about 200 people in line, the New York Post reported.

Preorders, which opened October 16, sold out "in a matter of minutes", according to CBS News, CNET and 9to5Mac, foreshadowing the launch-day frenzy.

The device, with a 7.6-inch foldable display, is priced between $1,999 (256GB) and $3,199 (2TB), runs iOS 27 with Apple Intelligence and the new Siri. Apple confirmed to USA TODAY that stores would receive only a "limited supply".

Scarcity fueled the resale market: on eBay the iPhone Duo is listed for up to $10,000 — more than triple the price of the most expensive model — while on Craigslist it goes for up to $7,999.

The launch marks Apple's boldest bet in years to revive its premium phone market, with a foldable format that Samsung and other rivals have explored for years, but now backed by the industry's best-selling brand.

Photo: New York Post / AFP via Getty Images

Source: New York Post and USA TODAY